The idea from Sony is a fairly simple one. There are plenty of budget Android phones out there but few from the likes of the trusted hardware manufactures such as HTC, Samsung, Nokia and its good self. So, customers looking in that price bracket might then be swayed by the Xperia name as well as the promise of ICS.
All the same, it does have a familiar Xperia UI with some of the features from bigger and better handsets including access to the Sony Music Unlimited subscription streaming service and a rather interesting app which helps you keep a visual track of how much data you're using.
All in all, it seems an Android offering that's hard to ignore for someone looking to get in at entry level. The only slight downer is that the Tipo won't be coming to the UK in dual-SIM version. So, if you wanted to take advantage of switching networks, packages and plans at the flick of your finger, then you might have to get one from abroad.
The Sony Xperia Tipo is coming to Carphone Warehouse in early August and will be available in black, white, blue and red.